Aug 03, 2022
In Welcome to the Forum
For a lean team or smaller company, what should be the top priorities to get started in digital marketing? Think about business objectives that you can ground in your strategy with (e.g. branding, community building, public relations, market research, customer services, leads and sales). I know I sound like a broken record here, but a small team has to focus on strategy. You can’t afford to do anything that you don’t have the resources for. Who are you trying to reach? What action do you want them to take? Work on answering these simple questions and you’ll be on your way to creating scrappy marketing. 7. What are your best social media tips, specifically for Facebook, Instagram, and Pinterest? For all social media platforms, remember that whether you’re marketing to consumers or businesses, they are still people. They can still be reached with emotional appeals. Take advantage of the visual platforms of Instagram and Pinterest. For consumer marketers, they are valuable platforms for them to connect with their audience on. However, these sites are just as critical for B2B marketers, who may Italy Phone Number List struggle with trying to market rather technical subjects. Images and videos allow your audience to easily digest your content. Facebook is the 800-lb gorilla in the social media marketing conversation. Both B2B and consumer marketers need a robust plan for all aspects of this platform—both organic and increasingly paid, due to Facebook’s constantly changing algorithms. We have to look for ways to focus what we’re doing and simplify our marketing for the long haul. Were these tips helpful? Check out the on-demand webinar Get Scrappy: Smarter Digital Marketing for Businesses Big and Small if you’re interested in learning more. And if you have any other questions, feel free to leave them in the comments below!Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason.